Let’s face it. Our lives are infested with memes. One would say it’s a new cultural phenomenon that has revolutionised the way we communicate. Facebook feeds festering with relatable captions accompanied by an obscure picture where the comments section merely functions as means to tag your mates and say “omg us” are all the craze these days. But memes are not new. They’re not revolutionary. They’re evolutionary. I recently attended a fascinating psychology lecture discussing the evolution of culture and how memes, as they accumulate changes over a period of time, adapt features to fit into their respective niches and compete to be the most propagated, can be explained easily with the analogy of being a rapidly evolving cultural parasite.